Liberate your sexual health with America's sleekest, most innovative, and perhaps easiest sexual wellness brand, MAUDE.
Meet MAUDE: an Oscea-approved Brand Spotlight
Sexual wellness does not have to be taboo, and Maude wants you to know it. The gender-neutral, women-led, award-winning brand is revolutionizing the sexual wellness industry, demystifying the world of sexual wellness. The company, led by Founder and CEO Éva Goicochea and actress turned Co-Creative Director Dakota Johnson, embarked on a mission to enhance intimacy by providing products that promise to help you set the mood. According to Goicochea, she created the brand because "I've always thought sex should be treated more like personal care and beauty, where you have a holistic approach." Here at Oscea, we believe a deep personal connection exists between the sexual spirit and our mental health - wellness begins at the core of becoming one with our bodies and minds. With Maude, this connection is made with quality, simplicity, and inclusivity for all people.
Our Favorite Products: From Bath To Body, Self-Care to Intimacy
burn - The Massage Candle You Never Knew You Needed Until Now
$18 - $30
Subscription Cost - $13.50 - $22.50
With Maude's skin-softening jojoba and soybean oil-based candles, things are about to get hot. Coming in two different scents and two sizes, these hand-poured massage candles are made with 100% cotton, lead-free wicks, and cruelty-free ingredients that soften the skin and make your body feel irresistibly smooth. To use, whether for solo pleasure or with a partner, light the candle for 10–15 minutes to allow enough oil to form. Once you blow out the candle, the melted oil is ready to use and can easily be applied to the body. Because it's oil-based, the candle has a lower burning temperature and will be warm to the touch! You can either pour the oil directly onto the skin or apply with your fingertips and massage it in. The light and silky texture will moisturize and absorb into the skin, creating the perfect feeling to help set the mood. What is also amazing about these candles is that they are cruelty-free and paraben-free - what is not to love!
Bonus Tip - For those who do not want a scented candle, Maude offers an unscented version of the candle as well!
bath - The Perfect Partner To Anyone’s Bath-Time
$18
Subscription Cost - $16.50
Is there anything quite as romantic and peaceful as coming home to the perfect candlelit bath? Maude understands that intimacy can be present in the simplest of acts. That is why they set out to create bath, a hydrating coconut milk powder bath soak that combines a soothing mixture of coconut milk with pure, hand-harvested salts from the Southern Dead Sea. The coconut milk powder helps soften and hydrate as the salts infuse the water with vitamins and minerals to increase circulation and detoxify the body. To use, all you need to do is add a handful to your warm bath water and swirl until absorbed. While bath is suitable for a lovely bath for one, we recommend using bath with a partner - you'll thank us later.
rise plus - The FDA-approved, Natural Latex Condom
Subscription Cost - $10.80
Let's face it, not all condoms are made with efficiency in mind. But for Maude, they believe that condoms should not infringe on the mood. So with rise plus, they paired with one of the best condom manufacturers in the world to make large, ultra-thin condoms made without harmful chemicals, do not contain spermicide, and are fragrance-free. In addition, Maude ensures that each of their products are tested. With rise plus, these condoms have been electronically triple-tested for safety! rise plus are also FDA 510(K) cleared and are made from 100% natural latex, coming in chic, easy-to-open butter-cup packaging. You can kiss ripping wrappers and guessing which side of the condom is up goodbye!
shine organic - The Essential Vegan, Cruelty-Free Lubricant
$10 - $25
Subscription Cost - $9 - 22.50
Have you ever had an awful lube experience before? Think those terrible "accidentally-picked-cherry-flavored-lube" moments we might have all gone through one too many times. Thankfully, Maude has the perfect solution: shine organic. This vegan, cruelty-free, pH-balanced organic lubricant is made with hydrating aloe free from glycerin and parabens and driven to the ideal body concentration. Not only is shine organic perfect to use for general intercourse, but this lubricant can be used with device and other sex toys. It is also latex-friendly and will never leave you with that sticky feeling! When done, just simply wash off easily with warm water - it is as simple as that! (Maude also offers a silicone based version of shine as well.)
vibe - The Personal Massager Of Your Dreams
$49
vibe is the personal massager of your dreams. Discreet, elegant, portable, the vibe was designed to be the perfect companion to any solo or partner play. Called Best-in-Show by The Strategist and featured in the MoMA Design Store, Maude created vibe's iconic shape and flutter tip for focused external stimulation. With vibe, you do not have to worry about sex toys or vibrators that have a hot pink or purple aesthetic or a kinky all-black leather daddy feel, vibe and Maude create a middle ground and safe space for gender-inclusivity. vibe is made with 100% platinum-grade silicone (RoHs passed / FDA grade), a rechargeable lithium-ion battery and is water-resistant, phthalate- and latex-free. It also comes with a natural canvas travel pouch perfect for storing the vibe and other essentials. For those new to sexual wellness and sex toys, this is hands down the essential beginner's personal massager you need now.
MAUDE’s Mission: Make Intimacy Better - For All People
MAUDE's mission is to redefine sexual intimacy and wellness by contributing to a more inclusive, affordable, and quality-driven market to consumers. Éva Goicochea set out to challenge the sexual wellness industry in providing more thoughtfulness around intimacy - one where products do not only make you feel comfortable but make you feel safe. In a quote with Vogue Australia, Goicochea remarks, "being comfortable with sex is not necessarily the same thing as broadcasting sex, and I think that conflation makes people nervous—[they think] if they're comfortable with it, they have to then declare it. Maude wants to say, it's your business. That also lends itself to really thinking about inclusivity of age, because I think the older we get, especially as women, the less we see representation of being a sexual being in the world. And so my take is, you're human, you have sex, it's your business. That is all you need. You don't have to be anyone else."
With that said, Maude was born into this philosophy. The company understands that there are so many more people out in the world than the twenty-something year old, straight couples having perfect sex. It is for them as much as it is for the LGBTQ+ community, the single 50-year-old-and-over community, or the curious-about-sex-toys community. Maude is truly a brand made for humans who have sex, and who believe that sexual wellness should come with standards in mind.
MAUDE’s STANDARDS and REGULATIONS
Maude has strict and open standards when it comes to the products in which they create. Here are standards and regulations provided by Maude through their website:
Safety:
All products undergo extensive testing. Maude uses 100% premium silicone (RoHs passed / FDA grade) for their vibrator, vibe. They also use FDA-cleared condoms that are made from 100% natural latex. Their wipes are OEKO-TEX® certified and biodegradable, and their lubricants, bath, and body products are produced with high-grade and natural ingredients.
Ethics:
All information regarding where the products are made and what they are made out of are listed on the individual product pages found on their website. They also work directly with manufacturers from all over the world, including many in the U.S.
Sustainability:
Whenever possible, Maude uses sustainable materials and packaging. The company lists out all information on their materials and packaging on their website, but we have provided a brief summary below:
- Outer Packaging - their shipping cartons are locally manufactured with 100% post-consumer recycled fibers.
- Secondary Packaging - products that require secondary packaging (tub kit, wipe, vibe, weekender kits) are manufactured with 50% post-consumer recycled fibers and are locally produced where applicable.
- Glass - On top of being recyclable, the glass packaging jars for bath, burn, and soak can be repurposed IMaude suggests using them for planters).
- Plastic - their FDA-approved PET plastics are recyclable and the company is working towards post-consumer options.
- Biodegradables - wipe is entirely compostable and made of 100% OEKO-TEX® certified fabric. rise is made of 100% natural latex and is biodegradable.
- Recyclability - packaging for Maude is 100% recyclable and almost all of their packaging is easily compostable.
The Maudern:
While not only focusing on product, Maude also created the blog Maudern. Maudern is a one-stop-source for topics surrounding sex education and sexual wellness, exploring “modern intimacy through arts, science, and relationships.” The Maudern sets out to destigmatize sex education by providing insightful and informative articles and easy reads accessible to anyone and everyone. Maude itself believes that “sex education is a vehicle for social impact and are directing our efforts to support and amplify the organizations that are working to advance standards through advocacy, educational curriculum, and accessibility across the country.”
Partnerships
Maude is invested in its following partnerships, all designed to carry out the brand's overall mission:
SIECUS:
Centered on cross-movement federal policy, SIECUS furthers sex education through the Sex Ed Policy Action Council (SEPAC), a network of state-based sex-ed advocates and policy leaders that work together toward a world where all people can access sexual and reproductive freedom as they define it for themselves.
ADVOCATES FOR YOUTH:
Advocates for Youth and Maude partner with youth leaders, parents, and healthcare providers to champion programs that support young people's access to honest, truthful, and confidential sexual health education.
PEER HEALTH EXCHANGE:
Maude has partnered with Peer Health Exchange to help in advancing sexual health equity for young people. In addition, they act in creating educational opportunities for college peers to share the tools and resources young people need to make healthy decisions.
Future of Maude
Maude plans to continue to redefine and reexamine modern sex in the future through new product launches, partnerships, and contributions to Maudern. They plan to drop a new product this summer.